Awareness): 케라시스 시장 진입 communication 전략
1차 켐페인: “10,000분의 소비자 평가단을 모십니다”
제품 출시후 출범한 소비자 평가단을 100% 활용하는 광고전략으로 차별화를 시도했다. “10,000분의 소비자 평가단을 모십니다” 유명 연예인이 등장하지도 않고 제품에 대한 이렇다 할 내용도 없
communities.
Profit: Maximizing long-term return to shareowners while being mindful of our overall responsibilities.
▪ Coca-Cola Values
Our values serve as a compass for our actions and describe how we behave in the world.
- Leadership: The courage to shape a better future
- Collaboration: Leverage collective genius
- Integrity: Be real
- Accountability: If it is to be, it'
Communication
The weakest point of The Coffee Bean & Tea leaf is the lack of brand awareness. Through active communication with customers, the company will be able to promote its sales.
• Use Mass Media, Social Network Service, etc. Many people are intent on such services as Twitter, Facebook, Cyworld, net-cafes, etc. Active communication using these media will make customers more informe
Ⅰ . 보고서 내용 - Innovation Awards(2008)의 구체적인 내용
Global Maritime Domain Awareness
미국 해군의 유럽 해군 제독사령관인 Harry Ulrich는 세계적인 해양 인식의 상태에 대해 곰곰이 생각했다. 2005년에 세계적인 선박 항해 추적 시스템이 소형선박 또는 상업적 선박만을 추적하는 빈약한 역량을 지니고 있
Communications Executive, DHL has more brand equity than FedEx. Also, the share of the market said to be very neck to neck with DHL although FedEx has a slight advantage as of now. DHL is a company that is very well aware of the environmental issues, promoting many CSR activities such as GoGreen, which aims at reducing CO2 emissions until 2020. TNT also participates in environmental CSR activitie
basic communication skills with interest and confidence in English
‣ To communicate naturally in relation to daily life and general subjects in English
‣ To understand various information from foreign countries and to have the ability 1to take advantage of them
‣ To be aware of our culture newly by understanding foreign cultures and to try to 1have the right values
awareness
Weaknesses
Because of Against Animal Testing, the effect of The Body Shop ‘s products is not verified. And another point is that compared to other companies on the market, The Body Shop doesn’t give its customers a discount. So the company is behind its competitors in terms of price competitiveness.
The company’s natural values such as Community Trade and Protect Environment
women
Age: 20~34
Lifestyle
Heavily using SNS,
Enjoying sharing experience
Open to various kinds of beauty
Shopping online at least once a week
Communication Objective
- Clothing : Hi-involvement product
- Achieving 20% awareness of LEESLE brand among the target audience within 6 months. (4,523,041 * 20% = 904,608)
[Communication Message]
New Wave from Your DNA
Trial-period promotion
After people get awareness, they needed to try it before deciding to buy one.
To make trial, plumber's storefronts equipped with a Washlet,
so that plumbers could invite people in the community to see and experience it.
Enabling consumers to return the Washlet if they were unhappy with it.
Inax was founded in 1924 as a manufacturer of bathroom tiles
Communication)
<청자중심의 의사소통을 연습하라.>
커뮤니케이션에서는 말과 글뿐 아니라 비언어적인 커뮤니케이션 요소도 중요하다. 의사소통 이론에 따르면 메시지 자체가 우리의 인지에 영향을 주는 것은 30퍼센트일 뿐이라고 한다. 보디랭귀지, 언어의 톤, 말과 말 사이의 침묵, 리듬, 강조, 문서